Harry Maher

Product Designer

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Harry Maher

Product Designer

Harry Maher

Product Designer

Harry Maher

Product Designer

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Cascade

Cascade is a modular AI-automation marketplace that lets creators, operators, and small teams purchase pre-built AI flows instead of building them from scratch. The goal was to reduce onboarding friction, increase flow adoption, and create a scalable ecosystem where users could evaluate, buy, and deploy flows instantly.

PROJECT OVERVIEW

Designing a modular platform for intelligent automation

I led the end-to-end design across web and mobile, shaping the marketplace UX, product pages, credit system, and full purchase flow. This involved creating a unified design system, simplifying complex decisions, and ensuring both platforms felt consistent and effortless to use.

PROJECT

Cascade ai

ROLE

Solo Product Designer

TIMELINE

3 Months

THE PROBLEM

70% drop-off during flow setup

Automation tools are powerful, but too technical. Most users drop off during setup because they don’t want to build flows, they want to use pre-built ones.

N8N

MAKE

ZAPIER

N8N

MAKE

ZAPIER

N8N

MAKE

ZAPIER

CORE INSIGHT

People don’t want to build automations, they want to buy ones that already work.

RESARCH SUMMARY

Designing a system users can adopt instantly

Research revealed two consistent patterns: setup was too technical, and users preferred starting from proven flows.

These insights guided Cascade toward a simpler, one-click model that reduced decisions and accelerated onboarding.

COMPETITORS

PICK NODE

CONFIGURE

ERROR

Setup friction

Automation tools are powerful, but too technical. Most users drop off during setup because they don’t want to build flows, they want to use pre-built ones.

CASCADE

INSTALL FLOW

READY TO USE

Reduced setup to a single action

Users preferred starting from working examples instead of a blank canvas. Pre-built flows removed friction and delivered value instantly.

CORE INSIGHT

Research turned the problem space into a clear direction.

DESIGN PRINCIPLES

A system built around clarity, speed, and trust

Cascade needed a system that felt fast, predictable, and effortless to adopt. These principles shaped how information is structured, how components behave, and how the experience stays clear and consistent across the marketplace, flow editor, and payments.

Reduce decisions

Remove unnecessary steps so users can act quickly without thinking.

Make outcomes visible

Show states and results clearly to reduce uncertainty and improve confidence.

Build modular consistency

Use a unified component structure so the experience feels predictable everywhere.

TYPE

COLOUR

Satoshi

Satoshi is a modern geometric sans designed for clarity, rhythm, and consistency across interfaces. Its clean shapes and balanced proportions make it ideal for product UI, dashboards, and system-heavy layouts. The typeface maintains strong readability at small sizes while still feeling refined at display scale.

SANS SERIF

BASIC LATIN

TYPE

COLOUR

Satoshi

SANS SERIF

BASIC LATIN

TYPE

COLOUR

Satoshi

SANS SERIF

BASIC LATIN

CORE INSIGHT

With a foundation in place, we shifted into shaping the core experience. The marketplace.

MARKETPLACE EXPERIENCE

A clean, scannable marketplace where users browse curated AI-powered flows

The marketplace organises content into familiar patterns, clean grids, concise summaries, and visual previews, so users can understand each flow at a glance.

This reduces cognitive load and improves time-to-decision.

CORE INSIGHT

Users needed a faster way to compare flows, understand what they do, and decide whether they were worth buying.

CREDIT SYSTEM

A streamlined credit layer that simplifies payments across flows

The system centralises payments into one balance that can be used across the marketplace. Users no longer navigate multiple checkout steps, they simply buy with the credits they have. This keeps the experience fast, intuitive, and interruption-free.

CORE INSIGHT

Once users understood a flow, the next friction point became the purchase loop.

PURCHASE FLOW

An end-to-end purchasing experience built around clarity and momentum

The purchase flow combines discovery, evaluation, credits, and checkout into a single, uninterrupted experience. Users can explore a flow, attempt to buy it, top up their credits mid-flow if needed, and complete the purchase without leaving the product. This keeps momentum high and removes the friction of traditional multi-step checkout patterns.