By me workshop
ByMe’s original site was rigid and product focused, which made workshop bookings feel transactional instead of inviting. I redesigned the entire experience end to end, shifting it from a basic checkout flow into a guided, calendar first journey that feels warm, intuitive, and easy to follow.
PROJECT OVERVIEW
Designing a modular platform for intelligent automation
The work included rebuilding the booking experience, simplifying navigation, formalising partnerships, and creating a structured system for all workshop information. This transformed the site into a brand led platform that feels personal, thoughtful, and memorable, while giving guests a clear and effortless path to book.
PROJECT
Byme
ROLE
Solo Product Designer
TIMELINE
2 Months
THE PROBLEM
The majority of bookings required manual clarification via Instagram DMs.
ByMe’s online experience was built entirely inside Shopify, a system designed for selling products, not running workshops. The result was a clunky, multi-step flow where customers struggled to understand the sessions, navigate confusing product pages, or even realise what was clickable.
CORE INSIGHT
People weren’t hesitant about the workshop, they were hesitant because the site made the decision feel risky.
RESARCH SUMMARY
Understanding why Shopify broke the experience
Customer interviews showed the biggest issue wasn’t the workshop itself, it was the pathway to book it. Every session lived inside a separate Shopify product page, with scattered details and no guided flow.
Users weren’t confident in what they were booking, and most reached out through Instagram instead of completing checkout.
OLD SHOPIFY FLOW
FIND
CART
PAY
Messy and unclear
Workshops appeared as static images with no hover state or affordance. Users didn’t realise they were clickable, often missed details, and frequently had to DM for clarity.
NEW BYME SYSTEM
WORKSHOP
BOOK
Simple and guided
Workshops now live in a structured system where each session is clear, interactive, and leads directly into a streamlined booking module.
CORE INSIGHT
People weren’t booking workshops, because they couldn’t understand what they were booking.
DESIGN PRINCIPLES
Principles that shaped the new booking experience
The original Shopify setup scattered workshops across multiple product pages, each with different layouts and buried details. The redesign consolidated everything into a single, consistent workshop page with filters and a date-first booking module. These principles guided how the new experience feels clearer, faster, and easier to navigate.
01
Unify workshops
Bring all sessions into one structured page instead of scattered product templates.
02
Lead with the date
Make choosing a date the first step, replacing the old cart-based pattern.
03
Keep things predictable
Use a single, consistent layout so users always know what to expect.
CORE INSIGHT
Once the experience felt guided and steady, everything about booking became easier and more natural.
BOOKING FLOW REDEFINED
Making the path to booking obvious
The old flow spread workshops across different product pages and a cart checkout. The new design puts everything in one place with a simple, date-first path that makes booking clear.
CORE INSIGHT
Clarity came from subtraction. The fewer decisions the user had to make, the easier booking became
PDFS INTO A SIMPLE SYSTEM
Bringing clarity to complex information
The original site relied on multiple downloadable PDFs to explain ring styles, pricing, and materials. Information was fragmented and hard to compare, forcing users to jump between files just to understand their options.
The redesign brings everything onto a single structured page with clear content blocks and accordions. Workshop details are now easy to scan, easy to compare, and effortless to navigate.
CORE INSIGHT
The moment information became structured, it finally became usable
IMPACT
A measurable lift in clarity, confidence, and bookings.
The new booking flow, consolidated workshop information, and structured product details made the experience easier to navigate and understand. Clearer choices, simplified steps, and a more guided layout helped visitors book with confidence, reduced unnecessary enquiries, and supported stronger engagement across the studio’s key revenue paths.
01
+22% increase in completed bookings
A clearer flow removed hesitation and helped customers commit faster.
02
+35% more workshop enquiries
Better storytelling made the brand feel more inviting and trustworthy.
03
Stronger perceived brand quality
Customers consistently mentioned the site felt more premium and easier to navigate.
Other projects
Exploring new opportunities. I’m at my best in design-led teams that move fast and care deeply about interaction quality.
v0.05
UPDATED NOV 2025
SYSTEM CRAFT UI
GOLD COAST, AUSTRALIA
BUILD STABLE
DESIGNED & BUILT BY HARRY MAHER