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BY ME WORKSHOP
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PROJECT OVERVIEW
From checkout to experience
ByMe’s original site was rigid and product focused, which made workshop bookings feel transactional instead of inviting. I redesigned the entire experience end to end, shifting it from a basic checkout flow into a guided, calendar first journey that feels warm, intuitive, and easy to follow.
The work included rebuilding the booking experience, simplifying navigation, formalising partnerships, and creating a structured system for all workshop information. This transformed the site into a brand led platform that feels personal, thoughtful, and memorable, while giving guests a clear and effortless path to book.
PROJECT OVERVIEW
ByMe Workshop
ROLE
Solo Product Designer
TIMELINE
2 Months
9:41
Real stories from
our studio
Rozina Gardener
ByMe Guest Artist
Bob Menery
ByMe Guest Artist
9:41
Partnered experiences.
Workshops with local makers, built around shared creativity.
Clay Haus
Sink into the rhythm of the wheel in a quiet concrete studio in Burleigh.
Explore the workshop
The Canvas Club
An afternoon of painting, wine, and natural light with The Canvas Club.
Explore the workshop
THE PROBLEM
The majority of bookings required manual clarification via Instagram DMs.
ByMe’s online experience was built entirely inside Shopify, a system designed for selling products, not running workshops. The result was a clunky, multi-step flow where customers struggled to understand the sessions, navigate confusing product pages, or even realise what was clickable.
CORE INSIGHT
RESEACH SUMMARY
Understanding why Shopify broke the experience
Customer interviews showed the biggest issue wasn’t the workshop itself, it was the pathway to book it. Every session lived inside a separate Shopify product page, with scattered details and no guided flow.
Users weren’t confident in what they were booking, and most reached out through Instagram instead of completing checkout.
OLD SHOPIFY FLOW
FIND
CART
PAY
Messy and unclear
Workshops appeared as static images with no hover state or affordance. Users didn’t realise they were clickable, often missed details, and frequently had to DM for clarity.
NEW BYME SYSTEM
WORKSHOP
BOOK
Simple and guided
Workshops now live in a structured system where each session is clear, interactive, and leads directly into a streamlined booking module.
CORE INSIGHT
DESIGN PRINCIPLES
Principles that shaped the new booking experience
The original Shopify setup scattered workshops across multiple product pages, each with different layouts and buried details. The redesign consolidated everything into a single, consistent workshop page with filters and a date-first booking module. These principles guided how the new experience feels clearer, faster, and easier to navigate.
01
Unify workshops
Bring all sessions into one structured page instead of scattered product templates.
02
Lead with the date
Make choosing a date the first step, replacing the old cart-based pattern.
03
Keep things predictable
Use a single, consistent layout so users always know what to expect.
CORE INSIGHT
BOOKING FLOW REDEFINED
Making the path to booking obvious
The old flow spread workshops across different product pages and a cart checkout. The new design puts everything in one place with a simple, date-first path that makes booking clear.
9:41
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By-me workshop class
3 hour class - 1 ring or bangle - All tools included
Hosted by Jacquelyn
10+ years teaching
4.2
201
Reviews
Crafting together
Learn time-honoured jewellery techniques in a relaxed, guided environment.
Everything included
All tools and premium metals supplied — just bring yourself.
More about the class
At ByMe Jewellery-Making Workshop, we bring your desires to life with our premium Silver and Gold ring and bangle-making classes. Offering a variety of widths and unique designs, we provide the most availability on both weekdays and weekends
Undecided on size or style? No worries! Secure your spot with a $100 p.p deposit for Silver or $250 p.p for Gold, deducted from your remaining payment. Choose your ring styles on-site, with stress-free size measuring included!
D7D0CB
Continue to booking
Crafted with ❤️ by 300+ Guests
9:41
Class booking
Spots are filling fast — only 10 seats left!
September 2024
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Class type:
Silver (Deposit $100)
Quantity
2
Go to Payment
Crafted with ❤️ by 300+ Guests
CORE INSIGHT
PDFS INTO A SIMPLE SYSTEM
Bringing clarity to complex information
The original site relied on multiple downloadable PDFs to explain ring styles, pricing, and materials. Information was fragmented and hard to compare, forcing users to jump between files just to understand their options.
The redesign brings everything onto a single structured page with clear content blocks and accordions. Workshop details are now easy to scan, easy to compare, and effortless to navigate.
9:41
“Absolutely loved our experience at By Me. The class was warm, hands on and beautifully guided from start to finish. “
Alice K
CORE INSIGHT
IMPACT
A measurable lift in clarity, confidence, and bookings.
The new booking flow, consolidated workshop information, and structured product details made the experience easier to navigate and understand. Clearer choices, simplified steps, and a more guided layout helped visitors book with confidence, reduced unnecessary enquiries, and supported stronger engagement across the studio’s key revenue paths.
01
+22% increase in completed bookings
A clearer flow removed hesitation and helped customers commit faster.
02
+35% more workshop enquiries
Better storytelling made the brand feel more inviting and trustworthy.
03
Stronger perceived brand quality
Customers consistently mentioned the site felt more premium and easier to navigate.