WORK
/
CASCADE AI
PROJECT OVERVIEW
Building clarity around AI automation
Cascade is a modular AI-automation marketplace that lets creators, operators, and small teams purchase pre-built AI flows instead of building them from scratch.
I led the end-to-end design across web and mobile while shaping the marketplace UX, product pages, credit system, and full purchase flow. This involved creating a unified design system, simplifying complex decisions, and ensuring both platforms felt consistent and effortless to use.
PROJECT OVERVIEW
Cascade AI
ROLE
Solo Product Designer
TIMELINE
2 Months
9:41
Topping Up
Use your card or local bank to top up securely with Alchemy Pay.
Before You Continue
You’ll enter your email and payment details directly in the widget
You’ll stay on this screen there will be no redirection needed
Alchemy Pay securely handles all payments and KYC
Supports Visa, Mastercard, FPX, Boost, and other local options
Start secure checkout with Alchemy Pay
Explore marketplace
Powered by
9:41
Inbox Zero Flow
Inbox Zero Flow keeps your inbox clean.
300 installs
Purchase - 200 crdits
How it works
This flow automatically sorts, tags, and summarises your incoming emails so you can stay focused on what matters. Designed for solo operators, creators and builders who don’t want to waste time digging through clutter.
Whether you’re working across clients, teams or personal projects, Inbox Zero Flow helps you cut through noise and keep your inbox clean without needing complex filters or third-party tools.
THE PROBLEM
70% drop-off during flow setup.
Automation tools are powerful, but too technical. Most users drop off during setup because they don’t want to build flows, they want to use pre-built ones.
CORE INSIGHT
RESEACH SUMMARY
Designing a system users can adopt instantly
Research revealed two consistent patterns: setup was too technical, and users preferred starting from proven flows.
These insights guided Cascade toward a simpler, one-click model that reduced decisions and accelerated onboarding.
COMPETITORS
PICK NODE
CONFIGURE
ERROR
Setup friction
Automation tools are powerful, but too technical. Most users drop off during setup because they don’t want to build flows, they want to use pre-built ones.
CASCADE
INSTALL FLOW
READY TO USE
Reduced setup to a single action
Users preferred starting from working examples instead of a blank canvas. Pre-built flows removed friction and delivered value instantly.
CORE INSIGHT
DESIGN PRINCIPLES
A system built around clarity, speed, and trust
Cascade needed a system that felt fast, predictable, and effortless to adopt. These principles shaped how information is structured, how components behave, and how the experience stays clear and consistent across the marketplace, flow editor, and payments.
01
Reduce decisions
Remove unnecessary steps so users can act quickly without thinking.
02
Make outcomes visible
Show states and results clearly to reduce uncertainty and improve confidence.
03
Build modular consistency
Use a unified component structure so the experience feels predictable everywhere.
CORE INSIGHT
MARKETPLACE EXPERIENCE
A clean, scannable marketplace where users browse curated AI-powered flows.
The marketplace organises content into familiar patterns, clean grids, concise summaries, and visual previews, so users can understand each flow at a glance.
This reduces cognitive load and improves time-to-decision.
9:41
Built for high-performers.
Chosen by people who get things done.
Ben Jamin
@BennyJams
Founder, Console AI
📥
One Click Inbox Clear
Clearing 200+ emails used to take me an hour, now it’s seconds. It feels like hitting reset on my brain.
⚡
Time Back
Clearing 200+ emails used to take me an hour, now it’s seconds. It feels like hitting reset on my brain.
I tell everyone I know to use Cascade. It’s become the backbone of how I run my work, from ideas to client projects and the #1 way I keep everything moving in flow.
9:41
Work smarter not harder.
The right plan for every level of ambition.
Starter
Get in the flow
$12
/
month
Core features
Run up to 5 automation flows, basic task triggers, scheduling, notifications + more.
Flow Credits
200 monthly credits to run flows (top-up anytime).
Prebuilt Templates
Access 10 starter automation templates.
Integration Access
Connect to Slack, Gmail, Notion, and Google Calendar.
AI Flow Editor
Drag-and-drop builder for creating simple flows.
Basic Support
Community support and starter docs.
CORE INSIGHT
CREDIT SYSTEM
A streamlined credit layer that simplifies payments across flows.
The system centralises payments into one balance that can be used across the marketplace. Users no longer navigate multiple checkout steps,they simply buy with the credits they have. This keeps the experience fast, intuitive, and interruption-free.
9:41
Amount
Verification
Payment
Purchase credits
Choose your deposit method: fiat or cyrptocurrency
Fiat currency
Crypto currency
Currency:
AUD
$100.00
You will recieve 5,000 credits
Top Up
Powered by
9:41
Amount
Verification
Payment
Purchase credits
Choose your deposit method: fiat or cyrptocurrency
Fiat currency
Crypto currency
Currency:
AUD
$100.00
You will recieve 5,000 credits
Top Up
Powered by
+5,000 credits
Credits added successfully!
Your account has been topped up and your new balance is ready to use at checkout.
Return to checkout
CORE INSIGHT
PURCHASE FLOW
An end-to-end purchasing experience built around clarity and momentum.
The purchase flow combines discovery, evaluation, credits, and checkout into a single, uninterrupted experience. Users can explore a flow, attempt to buy it, top up their credits mid-flow if needed, and complete the purchase without leaving the product. This keeps momentum high and removes the friction of traditional multi-step checkout patterns.
9:41
Your Cart (4 items)
Inbox zero flow
1
Total
200 Credits
Idea Refiner
1
Total
200 Credits
Your Credits
1000
Need more credits?
Top Up
Credit Cost
400
Checkout
Your Cart (4 items)
9:41
Account
Downloads
Subscription
Affiliate
Your current plan
Cascade pro plan
24 AUD/month (VAT or sales tax may apply)
Billed monthly
Next payment: Sep 24th, 2025
Upgrade plan
Credits
Spend 3 / Limit 18,000
Credits reset every month
Cancellation
Manage subscription cancellation
Credits reset every month
CORE INSIGHT
IMPACT
A measurable lift in clarity, speed, and completion.
Cascade’s streamlined marketplace, credits model, and end-to-end purchase flow significantly reduced user friction. Clearer evaluation steps, faster checkout loops, and a more predictable structure helped users reach value sooner while lowering cognitive load throughout the experience.
01
+41% onboarding completion
A simplified purchase loop helped more users reach their first successful flow.
02
300+ installs in early usage
Clear navigation and predictable patterns increased overall product discovery.
03
4.9/5 satisfaction score
Users consistently reported higher confidence and less friction while evaluating and buying flows.